"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business." Leo Burnett
A Bahamaian Language. As a soft spot in our culture at A.D. Creative, Silvertail Destinations was an offshoot of a pre-existing fly-fishing company dedicated to delivering world class experiences. With the acquisition of 3 new lodges in the Bahamas, A.D. Creative Group was brought in to develop the new brand and differentiate the offering from the competition while supporting a dedicated client base. Through an internal collaboration, the new branding elements were brought forward unifying the external communications and delivering an immediately recognizable identity for Silvertail Destinations. 360 degree branding emits a constant stream of communication messages to the designated audience. These messages if managed correctly, will over time create lasting impressions driving traffic and brand loyalty.
